Five Undeniable Truths of Marketing

Five Undeniable Truths of Marketing

The playing field changes daily, but the rules stay the same.  When I owned my gym, I see now that I was just as guilty as anybody else.  I would see a new shiny opportunity to market my service and, in the swirl of activity, completely forget the basics.  I suggest...
Kyel and The Happy Gas Station

Kyel and The Happy Gas Station

First off, WATCH THIS VIDEO.  Then read on… I had driven by this gas station a number of times during my visit to Bend, OR.  It was always jam packed and I kept noticing little things.  The attendants dressed definitely (one was wearing a bow tie!).  At one...
3 Reasons to Fix Your Website Speed NOW

3 Reasons to Fix Your Website Speed NOW

What do you do when you go to a site and it’s taking what seems like forever to load?  You leave right?  We all do… The conversation about your website speed is two things: not sexy and necessary. It is overwhelming common for site speed to be one of the...
Marketing 101 – Get To Know Your Ideal Client

Marketing 101 – Get To Know Your Ideal Client

If you have a reliable memory of the way things were 5 years ago (or even just 2), compare it to what we have today in the context of digital marketing.  It’s scary different.  We have a seemingly endless arsenal at our disposal. I know that it’s exciting to try the...